With a multi-million Rand marketing spend – including TV, radio, outdoor, print, online and PR - the Expo is set to draw visitors in the right target market of upper income home owners across the Western Cape.
Cape Town HOMEMAKERS Expo commercials will be flighted on DStv during the week of the Expo.
Cape Town HOMEMAKERS Expo adverts will be aired on 94.5Kfm. Bok Radio 98.9fm
Strategically positioned billboards, lamp pole flags and 1680 event posters in the Western Cape.
Covers, full and half page adverts in home interest consumer glossy magazines as well as company owned magazine HOMEMAKERS. Extensive newspaper advertising in the Cape Argus, Cape Times, Die Burger, and Sunday Times.
Digital campaigns including banners, promotional mailers, competition ticket giveaways and articles on home and property related websites, blogs, Facebook, Instagram and Twitter.
Pre-show SMSs are sent to thousands of past visitors.
Supporting the marketing campaign giving added promotional and editorial exposure to the event in targeted consumer magazines, newspapers, blogs and online event listings.
Online and social media exposure.
This year the Cape’s trendiest home improvement, décor, design and lifestyle exhibition boasts eight exciting Feature Areas for visitors to engage with specialists and industry leaders.