MARKETING | 2019

With a multi-million Rand marketing spend – including TV, radio, outdoor, print, online and PR - the Expo is set to draw visitors in the right target market of upper income home owners across the Western Cape.

Television

Cape Town HOMEMAKERS Expo commercials will be flighted on DStv during the week of the Expo.

Radio

Cape Town HOMEMAKERS Expo adverts will be aired on 94.5Kfm. Bok Radio 98.9fm

Outdoor

Strategically positioned billboards, lamp pole flags and 1680 event posters in the Western Cape.

Print

Covers, full and half page adverts in home interest consumer glossy magazines as well as company owned magazine HOMEMAKERS. Extensive newspaper advertising in the Cape Argus, Cape Times, Die Burger, and Sunday Times.

Online and Social Media

Digital campaigns including banners, promotional mailers, competition ticket giveaways and articles on home and property related websites, blogs, Facebook, Instagram and Twitter.

SMS

Pre-show SMSs are sent to thousands of past visitors.

PR

Supporting the marketing campaign giving added promotional and editorial exposure to the event in targeted consumer magazines, newspapers, blogs and online event listings.

Quicket

Online and social media exposure.

Feature Areas at the 2019 Cape Town HOMEMAKERS Expo - Click here

This year the Cape’s trendiest home improvement, décor, design and lifestyle exhibition boasts eight exciting Feature Areas for visitors to engage with specialists and industry leaders.

Click here to view our 2018 Gallery or Video