MARKETING | 2019
With a multi-million Rand marketing spend – including TV, radio, outdoor, print, online and PR - the Expo is set to draw visitors in the right target market of upper income home owners across the Western Cape.
Television
Cape Town HOMEMAKERS Expo commercials will be flighted on DStv during the week of the Expo.
Radio
Cape Town HOMEMAKERS Expo adverts will be aired on 94.5Kfm. Bok Radio 98.9fm
Outdoor
Strategically positioned billboards, lamp pole flags and 1680 event posters in the Western Cape.
Covers, full and half page adverts in home interest consumer glossy magazines as well as company owned magazine HOMEMAKERS. Extensive newspaper advertising in the Cape Argus, Cape Times, Die Burger, and Sunday Times.
Online and Social Media
Digital campaigns including banners, promotional mailers, competition ticket giveaways and articles on home and property related websites, blogs, Facebook, Instagram and Twitter.
SMS
Pre-show SMSs are sent to thousands of past visitors.
PR
Supporting the marketing campaign giving added promotional and editorial exposure to the event in targeted consumer magazines, newspapers, blogs and online event listings.
Quicket
Online and social media exposure.
Feature Areas at the 2019 Cape Town HOMEMAKERS Expo - Click here
This year the Cape’s trendiest home improvement, décor, design and lifestyle exhibition boasts eight exciting Feature Areas for visitors to engage with specialists and industry leaders.
